The insight community will be hosted using ResearchBods ex-plor solution. This platform already hosts insight communities for a number of brands including Costa Coffee, Penguin Random House and First Direct.

The community will help Coca-Cola gain a deeper understanding of people across Europe by engaging with them and entering into dialogue on a range of subjects.

Alistair Millar, insight director at The Coca-Cola Company, said: “It is great to get a tool in place that will provide us with near instantaneous feedback from people across Europe.  The speed at which consumer attitude changes is accelerating, so we need to be at the top of our game to hear the subtly shifting nuances of what drinkers are telling us from one moment to the next.”

Jonathan Clough, director at ResearchBods added: “Coca-Cola is undoubtedly one of the most iconic brands in the world and we’re extremely proud to be working in partnership with them across Western Europe. We were up against some of the industry’s best talent in a rigorous tender process, so to be chosen is a great compliment.”