Research Now rolls out Spanish B2B and affluent consumer panel
Meanwhile, the firm has struck a deal with Iberia Airlines that will see members of the airline’s loyalty program join the Spanish E-Rewards panel, which is operated by Research Now.
Iberia Plus members will receive extra loyalty points by participating in online surveys.
Research Now opened an office in Madrid last year, which is headed by client development manager Samy Abdelhay (pictured).
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