NEWS7 April 2010

Research Now rolls out Spanish B2B and affluent consumer panel

Europe New business

SPAIN— Online data collection and sample provider Research Now has launched a new panel in Spain made up of business decision-makers and affluent consumers.

Meanwhile, the firm has struck a deal with Iberia Airlines that will see members of the airline’s loyalty program join the Spanish E-Rewards panel, which is operated by Research Now.

Iberia Plus members will receive extra loyalty points by participating in online surveys.

Research Now opened an office in Madrid last year, which is headed by client development manager Samy Abdelhay (pictured).