Sanchez Torres (pictured) will play a key role in expanding Kantar’s qualitative and human understanding work and has 19 years’ experience in the industry, including leading YouGov’s qualitative team.

Kantar said the appointment would help grow its qualitative solutions portfolio, as well as creating more opportunities to connect qualitative work with the company’s broader insights, analytics and consulting capabilities.

The company added that it would also help support collaboration across Kantar’s teams and turn research into clear business actions and commercial outcomes.

Mark Standley, chief commercial officer at Kantar, said: “Olivia’s appointment is an important investment in one of our key growth areas. She brings outstanding qualitative expertise, a strong commercial mindset and a passion for helping clients make better decisions through a deeper understanding of people.

“As demand for human-centred insight continues to grow, Olivia will play a pivotal role in strengthening our offer and delivering even greater impact for our clients.”