Rep Data appoints research SVP

At Rep Data, Snell (pictured) will report to the company’s chief revenue officer Ryan Rothe and will lead, build and carry out original research for clients, focusing on brand tracking, product and concept testing and thought leadership.

Prior to joining Rep Data, Snell led the research centre of excellence at Goldman Sachs and led research consultancies at Qualtrics and Duke University.

Rep Data is a full-service data collection firm founded in New Orleans in 2020, and which gained $6.5m in Series A funding in November 2022.

Snell’s appointment follows the recent hire of Anna Pezzulli as senior vice-president of sales and the promotion of Joel Nelson to senior vice-president of sales in April.

Patrick Stokes, founder and chief executive at Rep Data, said: “Having Steve on the team helps us accelerate our vision and better support our customers.

“Steve’s experience conducting research and building and scaling research consultancies at some of the world’s leading brands allows us and our customers to ensure we are delivering research that is trusted and sought after.”