NEWS7 May 2013

Rentrak wins measurement contract with d50 Media

New business North America

US — Media measurement firm Rentrak has won a multi-year contract to provide data for acquisition marketing agency d50 Media.

The agency will use Rentrak’s TV Essentials service to build better viewer profiles for its clients in the digital industry.

“By leveraging Rentrak, we will be able to offer our clients the most comprehensive insight to their target demographics’ TV viewing trends and the most granular details about customer behavior of specific households,” said director of media operations Dan Diamond.