Griffin Wink will utilise Rentrak’s StationView Essentials to better understand consumer-viewing habits in Amarillo, Lubbock and Midland/Odessa.

“Rentrak helps us create the best strategies for our clients,” said Brian Wink, vice-president of sales at Griffin Wink. “When taking information that is collected passively, from thousands of homes in our markets daily, we get a much clearer picture of how to maximise the client’s budget to deliver greater effectiveness for them.”