This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

NEWS1 August 2013

Rentrak signs contract with Griffin Wink

New business North America

US — Rentrak has signed a multi-year contract to provide TV rating metrics to Texan agency Griffin Wink.

Griffin Wink will utilise Rentrak’s StationView Essentials to better understand consumer-viewing habits in Amarillo, Lubbock and Midland/Odessa.

“Rentrak helps us create the best strategies for our clients,” said Brian Wink, vice-president of sales at Griffin Wink. “When taking information that is collected passively, from thousands of homes in our markets daily, we get a much clearer picture of how to maximise the client’s budget to deliver greater effectiveness for them.”