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NEWS1 August 2011

Rentrak scoops first European VOD deal

New business North America

US— TV audience researcher Rentrak has won a “long-term multi-platform” deal to measure the on-demand services of Spanish satellite broadcaster Digital+, through its OnDemand Essentials service.

Rentrak said that the international expansion was a “significant move” for the company.

Corporate president Cathy Hetzel said: “Rentrak is using its expertise and insights from our domestic VOD business and expanding the reporting to include measurement of on-demand content across all devices in Spain.”

Digital+, the largest pay TV broadcaster in Spain, launched its on-demand service at the start of this year.

@RESEARCH LIVE

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