Rentrak scoops first European VOD deal
Rentrak said that the international expansion was a “significant move” for the company.
Corporate president Cathy Hetzel said: “Rentrak is using its expertise and insights from our domestic VOD business and expanding the reporting to include measurement of on-demand content across all devices in Spain.”
Digital+, the largest pay TV broadcaster in Spain, launched its on-demand service at the start of this year.
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