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NEWS19 June 2014

Rentrak redefines TV measurement terms

News North America

US — TV measurement service Rentrak has redefined the terms for its national and local television measurement services.

The services were previously referred to as ‘census-like’, but following consultation with the Media Rating Council (MRC) will now be called Rentrak Local and Rentrak National. Rentrak will also now use the phrase “information based on a massive and passive TV measurement footprint” to describe the services.