NEWS7 February 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS7 February 2011
US— LogicLab president Chris Wilson has left the marketing analytics business to join media research firm Rentrak in the role of president of national linear television.
Rentrak says Wilson (pictured) will be responsible for building and maintaining key strategic relationships with national advertisers, agencies and national TV networks, while Cathy Hetzel, president of the Advance Media & Information division, takes on expanded responsibilities for international and mobile TV and other new providers of TV services.
Wilson had been with LogicLab since September 2009, when the business was launched as a standalone venture by database marketing firm Merkle.
Prior to LogicLab, he was president at both Experian Research Services as well as Simmons Market Research Bureau, which was bought by Experian.
Wilson also previously worked for Scarborough Research.
Rentrak CEO Bill Livek said: “I am excited to welcome Chris to Rentrak as we continue to expand our reach as the TV database currency in a world where advertisers, agencies and television networks are using a basket of currencies to drive the growth of their business.”
The company measures television viewing habits through analysis of clickstream data sourced via set-top boxes.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
DP Analyst
£30000–38000
Resources Group
Custom Analytics Analyst (Consumer) – Leading Specialist Insights Consultancy
£35,000
Resources Group
Data Analytics Innovator (Market Research) – International Digital Insights Consultancy
£45,000–12 month FTC
Related Articles
It seems to be forgotten that we live & walk and need buildings that stimulate us at eye level. Why do we have to r… https://t.co/5PnQsP54oJ
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments