NEWS5 August 2013

Rentrak gets MBuy contract

New business North America

US — Rentrak has won a multi-year contract to provide Mediaocean’s platform provider MBuy with TV rating metrics.

MBuy will use Rentrak’s StationView Essentials to provide information to its clients from 25m TVs in approximately 12m households to garner deeper insight into consumers’ viewing preferences and motivations.

“Rentrak’s capabilities provide the insight, and stability needed to execute tactical media strategies for our regional clients, making the decision to utilize Rentrak currency an easy one,” said David Oliveira, SVP and GM of MBuy.