NEWS29 November 2012

Rentrak begins box office measurements in Malaysia and Singapore

Asia Pacific New business

US — Rentrak Corporation has agreed a deal to launch its box office measurement service, International Box Office Essentials, in Malaysia and Singapore.

The firm has begun collecting daily theatre level attendance and ticket sales information in the two countries, taking its count to 35 countries across five continents. Under the deal, Malaysia and Singapore will initially be managed from Rentrak’s Asia Pacific hub located in Sydney, Australia which also oversees Australia, Japan, New Zealand, South Korea, and Taiwan.

Ron Giambra, Rentrak’s president of theatrical, worldwide (pictured), said: “Rentrak is proud to support its international studio clients as well as local distributors and exhibitors with the only global view of comprehensive box office information from all time zones around the world.”