Rentrak and MovieTickets form partnership

MovieTickets.com is a provider of advance movie ticketing. The partnership will see Rentrak link its merged TV viewing and box office sales information with MovieTickets’ individual-level ticket purchasing information. This is intended to help studios and TV programmers to better target television advertising and interpret the effectiveness of their ad campaigns.

“As MovieTickets.com continues to build out and focus on research initiatives, Rentrak is a perfect fit for us,” said Joel Cohen, MovieTickets.com chief executive officer. “We’re combining our strengths to deliver authoritative solutions that will contribute to an improved media planning process.”