Rentrak acquires Kantar’s US TV measurement assets for $128m
The acquisition is part of WPP’s media company Group M and research and analytics business Kantar Media’s partnership with Rentrak.
The acquisition was made for 1.5m restricted shares of Rentrak common stock, which have an approximate value of $128m.
The transaction includes Kantar Media’s customer contracts and customer relationships involved in US TV measurement.
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments