NEWS2 December 2014

Rentrak acquires Kantar’s US TV measurement assets for $128m

M&A News North America

US — Rentrak has completed its acquisition of WPP’s Kantar US television measurement business.

The acquisition is part of WPP’s media company Group M and research and analytics business Kantar Media’s partnership with Rentrak.

The acquisition was made for 1.5m restricted shares of Rentrak common stock, which have an approximate value of $128m.

The transaction includes Kantar Media’s customer contracts and customer relationships involved in US TV measurement.