NEWS9 October 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS9 October 2014
UK — WPP has announced that its media company, Group M, and research and analytics business, Kantar Media, will partner with Rentrak in a $98 million deal.
Rentrak will acquire the US television measurement business of WPP’s Kantar business for $98m in Rentrak common stock.
WPP will also purchase shares directly from the company for $56m in cash giving WPP a final ownership stake of 16.7% of Rentrak. The transaction, which is subject to regulatory approval, is expected to be completed by the end of the year.
Rentrak will integrate its national and local TV measurement with a number of Kantar’s US-based services that focus on digital media and purchase data. WPP said that for GroupM, the ability to integrate consumer data with volumes of TV information using Rentrak’s data and technology was a step towards forming a next generation, fully-passive, census-level measurement.
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
An inclusive workplace is one where all employees are made to feel equally involved and supported. The Market Resea… https://t.co/GI9v95QmJ7
New IPA poll on the role brands can play in the cost-of-living crisis https://t.co/Qsycytgsnw #mrx #marketresearch
One in five Britons say they are unable to make ends meet https://t.co/YPuE67r4Qg #mrx #marketresearch
The world's leading job site for research and insight
Hasson Associates
Survey Manager
Negotiable
Resources Group
Research Executive – Fast Growing Healthcare Research Agency
c. £28,000
Resources Group
Senior Statistical Analyst (Analytics/Data Science) – Strategic Insights Consulting
To £40,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
If your agency isn’t signed up : why not ? @TweetMRS Inclusion pledge #StartMakingSense #mrx https://t.co/ZUmxDvDwPg
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments