NEWS18 December 2014

Kantar acquires majority stake in IBOPE Media

Latin America M&A News

UK — WPP-owned Kantar has bought the majority interest in Latin American measurement and research firm IBOPE Media.


IBOPE Media’s senior management and company structure will remain unchanged. CEO Orlando Lopes will continue to run the company, joining the Kantar Media board and reporting to Kantar Media chairman and CEO Andy Brown (pictured).

“Kantar Media and IBOPE Media have worked in partnership for 17 years. Given the opportunities we see in the region, the time was right to increase ownership and to accelerate the sharing of technologies and offers with the Kantar Media business,” said Brown.

This deal follows a busy 18 months for Kantar Media during which it has extended its global reach with the acquisition of companies including Data Republic, Precise, the audio watermarking unit of Civolution, as well as its asset swap and investment in US TV and video measurement specialist Rentrak.