James (pictured) was previously a director at Clear Strategy, where she worked with global clients in finance, energy and FMCG sectors on their product offers. She has also been a director at Kantar Consulting and associate director at Added Value in both South Africa and the UK.

Redblue partner Lindsey Greig said: “We’re thrilled to have Allison join us, her appointment further strengthens our team and will help us to continue delivering exceptional work to our clients.”