Scrimgour (pictured) joins the company from Populus, where he spent five years as a director. Prior to that, he held roles at Kantar TNS and MRops (now part of Dynata).

London-based Redblue was founded in 2007 by partners Lindsey Greig, Joel Roach and Greg Sill. The company provides qualitative and quantitative research, focusing on media, advertising and communications, and customer experience.

Greig said: “Tom’s appointment will help us accelerate our growth plans and ensure we’re structured in the right way to continue delivering exceptional work to our clients.”