NEWS20 January 2010

Rebrands for United Sample and Data Development Worldwide

US— Online panel provider United Sample and research agency Data Development Worldwide have rebranded.

United Sample’s new name is uSamp and the firm has also launched a new website to partner the rebrand.

Co-founder and president Gregg Lavin (pictured) said: “Our new name reflects our client-centric technology, coupled with the global sample we deliver for surveys.”

Data Development Worldwide, meanwhile, has changed its name to Radius Global Market Research.

The firm’s managing director Chip Lister said the new name was “an evolution meant to encompass and to depict our organisation in a better way”.