NEWS6 June 2016

RealityMine appoints research & analytics director

Data analytics Media News North America People

CANADA – Market research tech and analytics company RealityMine has hired Paul Street to be director, global research and analytics.

Paul Street_crop

Street (pictured) was most recently senior director of research at Bell Media and has also sat on various industry committees and boards including Numeris.  

Tom O’Sullivan, CRO of RealityMine, said: “The world of media continues to change at a rapid pace as more and more consumers opt to access media throughout their day via an ever growing variety of sources. Under Paul’s leadership, RealityMine will continue digging deep into the research collected by TouchPoints helping clients optimise their investment in our services.”

RealityMine measures media consumption of more than 50,000 people annually.