David  (pictured) was vice-president of sales and operations at emotion specialist Affectiva from 2010 until late 2017. Prior to that, she managed the sales and business operations of WebOffice, a Cisco business unit.

Responsible for growing Realeyes’ revenue in the US, she will focus specifically on channel partners and media platforms. Reporting to chief executive Mihkel Jäätma, she will be based in the company’s Boston office.

The company, which uses artificial intelligence to track emotional reactions to media content, recently raised $16.2m in funding led by Draper Esprit. It also has offices in New York, London and Budapest.

Jäätma said: “These are exciting times for the company as we continue to roll out our emotion AI tech platform across the industry. Paula’s arrival will play a crucial role in that rollout across the US.”