NEWS9 April 2015

Read Group to re-launch Research Opinion Poll

Technology UK

UK — Read Group is to re-launch its Research Opinion Poll (ROP) lead generation platform to the data industry.

ROP collects customer information, including key demographics and buying behaviour. For its re-launch, scheduled for April 14, Read Group has built on the technology’s capability by enabling marketers to ask brand-specific questions alongside the more general survey.

ROP was originally launched in 1996 by Acxiom as a UK population survey tool.