In the newly created position, Fadli (pictured) will look to extend the organisation’s marketing intelligence and data sciences practices. He will also lead the global deployment of the Nexus Operating System, which is designed to integrate customer data and interactions across all major touchpoints.

At Gravity4, Fadli led global engineering and programmatic capabilities across a number of functions. He has also held roles at Grid Dynamics and Avanade, among others. He will be based in the company’s Seattle office.

“Data is the most critical ingredient for business transformation because it allows us to offer clients both human benefit and business impact,” said Tom Adamski, global chief executive officer at Razorfish. “Finding the right leader for this role has been one of my highest priorities, and I’m thrilled to welcome Samih to the Razorfish Global team.”