NEWS2 September 2015

Razorfish acquires Australian data analytics consultancy

Asia Pacific M&A

AUSTRALIA — Razorfish Global has acquired 2DataFish, an Adobe data analytics and marketing optimisation consultancy in Australia and APAC.

The acquisition makes Razorfish Global the only Adobe partner in Australia and the APAC region that can provide end-to-end cloud marketing services at scale, including systems integration, data analytics, media and content platforms and creative and experience design.

Razorfish Global is a strategic partner of Adobe, while 2DataFish is the first analytics consultancy in the region certified as a global Adobe Analytics Specialisation Partner.

“We’re pleased to welcome 2DataFish to the Razorfish Global family and Publicis.Sapient platform,” said Michael Karg, international CEO at Razorfish Global.

“This move positions us to accelerate growth in the Australian market while building on a clear competitive advantage in our Intelligence Practice through the addition of world-class talent, data analytics and customer intelligence capabilities, technology platforms and intellectual property.”