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NEWS2 May 2014

Randy Stone joins IRI’s analytics practice

North America People

US — IRI has announced that Randy Stone has joined the company as executive, analytics practice leader.

Stone, who before joining IRI founded Passion Rock Partners, a consulting firm focused on marketing effectiveness and strategy, is to focus on enhancing marketing productivity and key client relationships in his new role.

“Randy brings an exceptionally strong analytics competency and proven track record to IRI, having previously led strategic client relationships and achieving rapid business growth in his previous roles,” said Andrew Appel, IRI president and CEO.

“He will work closely with all of our industry practice leaders to expand our partnerships in the analytics space, with a particular focus on expanding our marketing productivity discipline.”

@RESEARCH LIVE

1 Comment

5 years ago

Great Hire for IRI. Randy is Client Focused, action oriented, smart, and gets results. Listens to clients and works out customized solutions to keep client satisfaction high. I was a client at Pepsi and Kraft when Randy was the lead client service representative for MMA. Randy will do wonders for IRI analytics.

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