NEWS8 February 2023

QuestionPro buys survey platform Doopoll

M&A News UK

US – Online survey service provider QuestionPro has acquired the assets of Wales-based survey platform Doopoll.

welsh flag

QuestionPro, which has offices in US, Mexico, Europe, the United Arab Emirates and India, says the acquisition will increase its footprint and “allow it to further grow in the UK”.

Set up in 2015, Doopoll offers an engagement service for companies to view opinions and feedback online. Its online surveys and research services are used globally.

QuestionPro says it will integrate Doopoll’s services and its customers into its research and experience management platform. 

No financial details of the deal were disclosed.

“The addition of Doopoll to QuestionPro’s existing enterprise-level suite of tools will offer customers even more and better ways to drive insights from customer research,” said Aseem Badshah, managing director UK, Canada, South Africa and Japan at QuestionPro

“The addition of its client base increases and strengthens our footprint in the region which will allow us to further grow in the UK.”

Steve Dimmick, founder and chief executive of Doopoll, said: “There’s no doubt that the combination of Doopoll and QuestionPro will offer customers a broader and richer set of features and benefits. Diolch to everyone who supported us on this incredible journey.”

Doopoll, which is based in Cardiff, has a brand range of clients from governments to international banks, museums to housing associations.

Its Great Big Lockdown survey, during Covid, received over 22 million answers from over 400,000 people over the course of 4.5 days.

Founded in 2006, QuestionPro is an online platform that offers clients surveys, research & insights, customer experience (CX) and workforce/employee experience software. It also offers polling, journey mapping, employee 360s, and data visualisation.