Quantcast adds app measurement service
With the addition of Quantcast Measures for Apps, the company says it is able to provide content publishers and advertisers with a clear, unified view of digital audiences across the desktop web, mobile web and mobile apps.
Konrad Feldman, CEO and co-founder, said: “By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage.”
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