NEWS21 March 2013

Quantcast adds app measurement service

Data analytics UK

UK — Digital advertising company Quantcast has launched an app measurement service – giving it a full cross-platform view of digital behaviour.

With the addition of Quantcast Measures for Apps, the company says it is able to provide content publishers and advertisers with a clear, unified view of digital audiences across the desktop web, mobile web and mobile apps.

Konrad Feldman, CEO and co-founder, said: “By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage.”