Mike Kelly joins Quantcast board

US — Quantcast has announced that Mike Kelly has joined its board of directors.

Kelly previously served as CEO and president of The Weather Channel Companies from 2009 to 2012. He is also an officer of the American Advertising Federation and has served on the board and Executive Committee of The Advertising Council.

“Quantcast’s unique offering of big data and machine learning technology is providing advertisers and publishers with outstanding results, reaching the right people and delivering powerful returns,” said Kelly.

“I have followed them for some time now and am excited to join the board and share my expertise scaling high-growth businesses.”