NEWS2 February 2021
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
US – Customer experience management company Qualtrics has closed its US initial public offering (IPO).
Qualtrics shares began trading on Nasdaq on Thursday ( 28th January). The IPO closed yesterday ( 1st February).
The company priced its Class A common stock, under the ticker symbol ‘XM', at $30 per share. It sold around 59.4m shares.
German business software firm SAP bought Qualtrics in 2018, just before Qualtrics planned to list publicly. Last year, SAP announced its intention to take the company public while remaining majority owner.
Utah-headquartered Qualtrics was founded in 2002. Its software is used by businesses to understand more about how customers experience their brands and services.
In a blog posted on the company’s website last week, co-founder Ryan Smith (pictured) and chief executive Zig Serafin, said: "We’ve had such an incredible journey since the company was started in a Utah basement nearly 20 years ago. While we celebrate today, we’re even more excited about our future."
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
From the latest @ImpactMRS, Joanna Swash, group chief executive at @Moneypenny talks to Jane Simms about her focus… https://t.co/gUoLpg2zFC
Streaming reaches record high in the US https://t.co/921fqNK5hq #mrx #marketresearch
BMG Research moves into London office https://t.co/rSJLxDPZNN #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Business Development Manager – Leading Insights Group
c. £45,000 plus Commission
Resources Group
Senior Research Executive – Work on the cutting-edge of research innovation!
£Competitive + bens + super flexible working
Folk Research Limited
Field and office manager; Qual agency; 3-5 days a week; hybrid working
Up to £30,000
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Town/Country: Aylesbury
Tel: +44 (0)1296 632578
2Europe is an award-winning (Quirk's, RAR Awards), full-service market research agency which specialises in international B2B market research. We are recognised as one of the top market research agencies in the UK . . .
Related Articles
RT @DanielleDDTodd: Haven't popped in your two cents yet? Do it now!
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments