NEWS2 February 2021

Qualtrics goes public

Financials News North America Technology

US – Customer experience management company Qualtrics has closed its US initial public offering (IPO).

Ryan Smith Qualtrics crop

Qualtrics shares began trading on Nasdaq on Thursday ( 28th January). The IPO closed yesterday ( 1st February).

The company priced its Class A common stock, under the ticker symbol ‘XM', at $30 per share. It sold around 59.4m shares.

German business software firm SAP bought Qualtrics in 2018, just before Qualtrics planned to list publicly. Last year, SAP announced its intention to take the company public while remaining majority owner.

Utah-headquartered Qualtrics was founded in 2002. Its software is used by businesses to understand more about how customers experience their brands and services.

In a blog posted on the company’s website last week, co-founder Ryan Smith (pictured) and chief executive Zig Serafin, said: "We’ve had such an incredible journey since the company was started in a Utah basement nearly 20 years ago. While we celebrate today, we’re even more excited about our future."