Pureprofile undertakes recapitalisation

Pureprofile has reduced its debt and raised $3.5m for future investment through the recapitalisation. The company will use the funds to grow its data services and expand its software-as-a-service offer.

Sydney-headquartered Pureprofile operates in Asia-Pacific, the US, Europe and India. Its services include a consumer panel. 

Martin Filz, chief executive of Pureprofile, said: “This recapitalisation caps a turnaround year for the business in 2020. Thanks to support from our shareholders and investors we have been able to reset and invest in the future. We face 2021 in a strong financial position, with cash in the bank for growth.”