NEWS12 October 2021

Pureprofile platform launches in retail and fast food sectors

Asia Pacific News Retail

AUSTRALIA – Data and insights business Pureprofile has expanded its audience data platform to cover the retail and fast food industries, including market analysis and competitor spending trends.

Audience Intelligence Location pureprofile_crop

The audience intelligence platform pulls in first-party transactional data and offers insights on brand performance, demographic breakdowns of consumers, trends across time and transactions by location.

The platform was first used in the food delivery sector. 

Retailers and restaurateurs can now use it to access market analysis and data on how consumers are spending money with competitor businesses and extract custom reports.

Martin Filz, chief executive, Pureprofile, said: “We are in the midst of an online retail boom and a huge upsurge in delivery and takeaway of fast food. It is more important than ever for these sectors to have a complete understanding of their respective markets.”