NEWS4 February 2022
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
Insight & Strategy
Columnists
Impact magazine is a quarterly publication for MRS members. You can access Impact content on this website.
NEWS4 February 2022
AUSTRALIA – Data and insights business Pureprofile has added data security solution CleanID to its operations, following the completion of a successful pilot.
Developed by OpinionRoute, CleanID is a fraud and duplication detection system built to analyse and identify device level attributes to eliminate known data threats in real time.
With data quality continuing to be a major industry focus, Pureprofile employs extensive fraud detection and prevention measures to ensure it prioritises the collection of clean and accurate data for every single project. In 2019, the Sydney-headquartered company formed its Quality Assurance team to provide around the clock data quality monitoring. The team went on to build out Pureprofile’s unique set of quality assurance measures.
CleanID is said to elevate the company’s security measures by incorporating an expansive set of flags and super flags to block bad clicks, with easily adjustable quality settings and real-time benchmarked industry data.
The solution complements existing measures in place at Pureprofile to drive better samples and achieve the highest quality data sets possible. The company intends to incorporate CleanID into all of its studies and analysis over the coming months.
“Our core responsibility is to ensure high-quality data, and our dedicated Quality Assurance team upholds this by delivering surveys that adhere to our extensive checklist and by applying robust anti-fraud measures,” said Pureprofile head of global operations Lorrie Yeung.
“Through CleanID’s quality-as-a-service platform, Pureprofile has the opportunity to provide an additional layer of security with minimal change to our current system, so that we can continue to provide reliable and honest data to our clients.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Generation Z account for four in ten of all consumers worldwide, but are relatively disengaged from market research… https://t.co/Mn5jO4IDTG
Dentsu acquires Extentia and merges it with Merkle https://t.co/yRCNmdOqgA #mrx #marketresearch
UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Quant / Qual Associate Director – Consumer FMCG/ Retail
up to £48,000 + Benefits
Resources Group
Senior Consumer Insights Manager (12 month FTC) – Clientside
Resources Group
Resources Group
Qual / Quant Insights specialist – Brand/Comms/NPD
£50,000–£60,000 + Excellent Benefits
Featured company
Town/Country: London
Tel: +44 (0)20 7490 7888
Kudos Research are leading providers of premium quality UK and International Telephone Data-Collection. Specialising in hard to reach B2B and Consumer audiences, we achieve excellent response rates and provide robust, actionable, verbatim-rich data. Methodologies include CATI, . . .
Related Articles
RT @researchlive: UK market research businesses predict growth for sector https://t.co/l3vnyNOsxg #mrx #marketresearch
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments