NEWS23 April 2010

Pulse Group unveils new automotive and healthcare division

Asia Pacific

MALAYSIA— Digital research agency Pulse Group has launched new practices dedicated to healthcare and automotive research, offering both full-service and fieldwork-only project capability.

The division will be headed by Christine Chua, who has joined from Frost & Sullivan Healthcare where she was a consulting analyst.

She will be supported by Leslie Auyeong who joins the firm from Research International.

Pulse Group CEO Bob Chua (pictured) said: “Our vertical focus comes at a time where specialist panel coverage as well as research expertise is crucial in enhancing our footprint across the region. Our clients are expecting a higher degree of involvement in complex and specialised projects, and the development is also in line with our intentions of providing a full-suite of digital research services across all sectors.”

In other news the firm has appointed Sandeep Verma as head of operations. Verma, who was previously an associate director at Nielsen Jakarta, will be based in New Delhi.