NEWS12 March 2013

Publicis buys Convonix and its social listening platform

Asia Pacific M&A

INDIA — Publicis Groupe has bought Convonix, an Indian full-service digital marketing and consulting agency.

Although primarily known as a SEO company, Convonix also offers a proprietary in-house brand monitoring and social listening platform called IrisTrack.

Convonix will be aligned with Starcom MediaVest Group in India to provide SEO, paid search marketing, social media marketing and online research management.

Convonix CEO Vishal Sampat said: “We have built our reputation by focusing on talent, training, technology and performance, and doing so has enabled us to rapidly evolve with the customer.”