Prudential picks Opinion Leader for brand tracker

UK— Financial services firm Prudential has awarded Opinion Leader the contract to run its brand tracking survey.

The project is due to commence next month and incorporates various mapping tools, an online tracker and tactical dips to examine how Prudential differentiates itself in the retirement savings and income markets, as well as identifying opportunities to further grow the brand.

Opinion Leader director Sinéad Jefferies, a former head of business intelligence at Royal Mail, said: “This is a very exciting win. Our teams have a vast amount of expertise in brand tracking studies, and commercial thinking from our people with clientside experience means we will be able to add some real value to the findings.”

The firm is part of Chime’s Research and Engagement division.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts