NEWS12 September 2012

PRS appoints Willke as executive VP

North America People

US— Shopper research firm Perception Research Services International (PRS) has appointed Nielsen’s Timothy Willke as an executive vice president with immediate effect.

Willke joins the agency after three years as a senior vice president and global leader of the Colgate-Palmolive business at Nielsen.

He will report to Scott Young, president of PRS. Wilke is a former global president of Bases. In his new role, he will oversee innovation forecasting, global brand research and consumer insights. He will be based in the agency’s Fort Lee, New Jersey headquarters.