NEWS25 August 2017

Providence Equity Partners buys DoubleVerify

M&A Media News North America People

US – Private equity company Providence Equity Partners has acquired a majority stake in digital media measurement software and analytics company DoubleVerify for an undisclosed amount.

Laura Desmond, former CEO of Starcom MediaVest Group and, has been appointed as lead director of the DoubleVerify board of directors. She was most recently chief revenue officer at Publicis Group.

CEO and president, Wayne Gattinella, will continue lead DoubleVerify. He said: “Providence Equity has a demonstrated ability to partner with unique data companies to realise accelerated growth and customer adoption.

“With Providence’s sector expertise and strategic insight, DoubleVerify is well positioned to capitalise on the outsized set of market opportunities and to launch new services that define the future of digital advertising engagement.”

DoubleVerify was founded in 2008 and created one of the first brand safety tools for online parties. Its Authentic Impression gives clients a single KPI to ensure each ad impression is viewable, fraud-free and meets brand safety standards.

Blumberg Capital remains an investor in the company and David Blumberg has been appointed to the DoubleVerify board of directors.

Among Providence Equity’s other investments in media are SnapApp, Hulu, Univision and Warner Music Group.