NEWS13 June 2013

DoubleVerify and team up to improve viewability

Data analytics North America

US — has incorporated DoubleVerify’s ad viewability program into its decisioning algorithm in a bid to maximise ad campaign impressions.

DoubleVerify’s ViewAssure has been brought into’s ad server decision logic as it builds on the Interactive Advertising Bureau 3MS “Making Measurement Make Sense” initiative, which endorsed viewability as the future for digital campaign measurement. 

The companies said they were focused on demonstrating how DoubleVerify solutions for media sellers can be used to build a better industry for all and drive display advertising forward.

Mark Pearlstein, SVP sales and marketing at DoubleVerify, said: “The integration of DoubleVerify’s ViewAssure solution into ad server decision logic brings viewability data to a new level by enabling optimisation at the user level, in near real-time, maximising ROI for advertisers spend online.”