Clifford (pictured) previously spent six years at StreamAMG, where he served as head of product, and has also held senior roles at Deltatre.

In his new role at Dizplai, Clifford will focus on product innovation, AI integration and data-led personalisation.

Ed Abis, chief executive at Dizplai, said: “Mark’s background in building high-performing media platforms makes him a powerful addition to the team.

“His experience at the intersection of product, innovation and audience behaviour will help us accelerate our capabilities and continue shaping the future of participatory media.”

Clifford added: “I am particularly excited to help content creators and rights holders enhance viewer experiences, drive audience interaction and unlock new monetisation opportunities through subscriptions, advertising, and brand partnerships.”