The acquisition will allow both firms to double the scale of their platforms and help both client bases (mobile game developers and consumer insights researchers) to increase their reach, insights and engagement.  

Prime Insights was founded in 2022 by technology entrepreneur Benjamin Ritzka, and has 120 staff working in 17 countries worldwide.

Ritzka will continue to lead Prime Insights as chief executive and has contributed a significant amount of the transaction proceeds into shares of Aonic, becoming one of the group’s largest shareholders.

Oberon Securities served as the financial adviser to Prime Insights, while DLA Piper served as legal adviser to Aonic and EY as financial and tax adviser to Aonic. 

Aonic chief executive and co-founder Paul Schempp said: “This transaction marks a major step in our vision of becoming a dominant global player. 

“Bringing together scale, data and technology will be the key to sharpening our competitive edge. We welcome Benjamin and his team with highest regards.” 

Ritzka added: “A transaction of this scale is an amazing validation of everything we’ve built. A huge thanks to my fantastic team at Prime Insights. 

“I couldn’t have thought of a better match than with Aonic and I’m a big believer in our shared vision. We share the same culture, mindset and ambition.”