NEWS28 October 2010
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS28 October 2010
US— Communications agency Powell Tate has partnered with social media monitoring firm Crimson Hexagon on a data visualisation tool that provides a daily graphic summary of the topics driving online conversations.
Social media sites tracked by PoliPulse include blogs, forums and tweets and a combination of human data analysis and algorithms are used to highlight statistical patterns within conversations. Bloggers at Powell Tate provide further analysis of the stats, the firm said.
Powell Tate president Pam Jenkins said: “The online opinions and conversations of consumers, voters and the media influence the decisions in the boardroom and in the corridors of government. But keeping up with multiple channels of online discussions and debates can be overwhelming. PoliPulse analyses and compiles those discussions and presents them in a clear, graphic format that can be easily understood and used.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
In a new series exploring how research leaders manage work and life, Research Live hears from Guy Goodwin, chief ex… https://t.co/zuqLKnAyJ3
With the beginning of a new year, it is time to dust off the reading list. Marie Hense of @TolunaCorporate recommen… https://t.co/Nbb8PUbqtj
Ipsos India reshuffles marketing and operations teams https://t.co/hgscr5zKWv #mrx #marketresearch
The world's leading job site for research and insight
Resources Group
Research/Insight Executive (Client Side) – Not-For-Profit/Sustainability
£32,000
Resources Group
Senior Research Executive – Gaming & Tech – Boutique Agency
£30,000–£35,000 + great benefits
Hasson Associates
Senior Consultant
£40000–50000
Related Articles
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments