NEWS18 May 2023

Potentia Insight names director of delivery

Data analytics News People UK

UK – Digital market research agency Potentia Insight has appointed Ruth Watts as director of delivery.

Ruth Watts

Watts (pictured) was previously director of data science at BVA BDRC and has experience in choice modelling, segmentation analysis, key driver analysis, machine learning and econometric modelling.

Potentia Insight was launched seven months ago in London by former Alligator directors Suzy Hassan and Colin Clifford, and offers consultative services through a range of tools including customer surveys, online panels and communities.

Hassan, managing director at Potentia Insight, said: “Ruth brings an invaluable set of skills to the company as we continue to grow and expand our data and analytics capabilities.

“Her addition to the team will supercharge our offering and provide our clients with impactful and bespoke data insights.”