Potentia Insight will consult with and help clients to make strategic decisions based on data, and will provide services such as customer surveys, online panels and communities.

Hassan (pictured) was formerly managing director at Alligator Digital and will be co-founder and managing director at Potentia Insight.

Clifford was formerly sales director at Alligator Digital, and will take the title of co-founder and commercial director at the new firm.

Potentia has an initial team of six digital research staff and is headquartered in London.

Hassan said: “We are so excited to spearhead this brand-new agency.

“While Potentia Insight will use automation to ensure quick and efficient delivery, our focus will be the exceptional quality and client service delivered by our highly personable and experienced team.”

Clifford said: “Our philosophy centres on driving a strong culture within Potentia Insight, alongside building and maintaining exceptional relationships with clients and partners.

“We believe that strategic collaboration is key to providing bespoke data solutions on a per project basis, ultimately providing clients with better insight. We have some exciting new hires in the upcoming weeks which will only go to strengthen Potentia Insight.”