Lamb (pictured) served as head of insight and customer experience at the Post Office for the past two years and previously held the roles of head of ad and brand insight, head of employee research and head of customer and product insight at Royal Mail Group.

Other clientside roles she has held include working as senior insight manager for Debenhams and as insight and online marketing manager at Sainsbury’s. Agency-side, Lamb has worked for Research International as associate director in the retail team and as a senior research executive at Millward Brown.