NEWS3 March 2011

Populus nets new Premier League deal

New business UK

UK— Populus has been awarded the contract to continue carrying out research among football fans on behalf of the Premier League.

The firm started working for the league in 2008, and the new contract runs until the end of the 2012/13 season.

As part of the deal Populus will create the Premier League Fan Panel, to enable the league to engage directly with supporters of clubs to discuss topical issues.

Head of marketing Craig Edmondson said: “Populus have brought greater rigour to our fan research and provided us with valuable insight into attitudes towards the league among difficult to reach audiences – including key stakeholders. We’re looking forward to continuing to develop our association.”