Asser was previously a senior account director at Millward Brown in Australia. He has also worked for Future Thinking and Ipsos ASI, and was the originator of BrandBox, Future Thinking’s brand equity product.

Gary Muncaster, managing director of Populus’s business & consumer insight, said: “We are extremely pleased to be adding such a highly skilled brand researcher to our fast growing business and consumer division. Hamish brings a wealth of experience in producing high impact brand insight using a wide array of innovative techniques.”