Prior to joining Populus, Taylor was head of client development, financial services and technology at Kantar. He  has spent more than 10 years working with financial services brands and regulators.

He will now play a key part in developing the financial services business at Populus, working with existing and new clients to deliver strategies to help grow their businesses.

Gary Muncaster, managing director of Populus said: “We are delighted to welcome Simon to the Populus team and look forward to growing our financial services offering.”