Shaw (pictured) spent over a decade working in the GfK marketing and data sciences team before joining Populus last week. 

“We are extremely pleased to be adding such a highly skilled market research statistician to our fast growing business and consumer analytics division," said Gary Muncaster, managing director of Populus’ business & consumer insight team.

"Karsten brings a wealth of experience in producing high impact insight using advanced statistical methods. We are certain that his added expertise will help us to maintain and improve the exceptional levels of servicing that Populus’ clients expect.”