NEWS3 October 2016

Shaw joins Populus as analytics lead

News People UK

UK — Former GfK analytics director Karsten Shaw has joined Populus to head up the analytics division of its business & consumer insight team. 

Karsten Shaw crop

Shaw (pictured) spent over a decade working in the GfK marketing and data sciences team before joining Populus last week. 

“We are extremely pleased to be adding such a highly skilled market research statistician to our fast growing business and consumer analytics division," said Gary Muncaster, managing director of Populus’ business & consumer insight team.

"Karsten brings a wealth of experience in producing high impact insight using advanced statistical methods. We are certain that his added expertise will help us to maintain and improve the exceptional levels of servicing that Populus’ clients expect.”