NEWS18 August 2016

Pinterest rolls out native video ads

News North America Technology

US — Image sharing and cataloguing site Pinterest has added native video ads to its offer, available initially to its managed partners. 

Pinterest crop

Pinterest advertisers will have access to traditional metrics as well as the option of putting up featured pins below the video, which Pinterest is currently giving away free to advertisers running video campaigns, according to TechCrunch

Pinterest has tested the new product with 12 partners, including General Mills-owned Old El Paso, which reportedly ran a 30-second video and found that more people than expected had watched it to the end.  

"This is a focused effort from the company to make a much bigger bet on video," Jon Kaplan, head of global sales at Pinterest was quoted as saying. 

"Things are going to change pretty dramatically in the coming quarters as we get more serious on the core user experience, ingest much more video content than we've ever done before and by making video much more discoverable on the platform."