PinReach was launched earlier this year as PinClout, before being forced to change its name after a cease and desist order from social influence monitoring firm Klout.

Fay has put the firm on the auction site Flippa with a starting price of $10,000, which includes the brand name and domain. The site currently has 22,000 registered users but is yet to turn a profit or report any revenue, according to the listing.

Fay (pictured) said: “I have made the decision to accept a position with Google, the result of which means a conflict of interest barring my continued development on PinReach.”