Pinfluencer gets $1.4m for Pinterest analytics

US— A new Pinterest analytics platform called Pinfluencer has emerged from private beta with $1.4m in seed funding behind it.

Pinfluencer is already working with companies including HauteLook, 1-800-Flowers.com and Gap’s Piperlime division to help brands understand who’s ‘pinning’ pictures of their products on the image-sharing site, how influential they are, how much engagement the pictures generate and which pins lead to actual product sales.

The company was founded by Sharad Verma, formerly of Yahoo, Suvda Myagmar, ex-Microsoft, and Naveen Akunri, who previously co-founded e-commerce website Shyna.

Pinfluencer’s seed funding comes from Freestyle Capital and Baseline Ventures and angel investors Jesse Engle, the founder of CoTweet and Mall of America owner Mark Ghermezian.

Pinterest-related analytics is proving to be quite a hot area at the moment. Last week, GroupM tapped Curalate for Pinterest analytics data in a group-wide deal, while earlier in July PinReach put itself up for sale and Pinpuff received backing from start-up incubator Science.

  • Want more? Check out this comment piece by Semphonic’s Gary Angel on how Pinterest should monetise itself as a source of real-time user profile data.

We hope you enjoyed this article.
Research Live is published by MRS.

The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.

Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.

For example, there's an archive of winning case studies from over a decade of MRS Awards.

Find out more about the benefits of joining MRS here.

0 Comments


Display name

Email

Join the discussion

Newsletter
Stay connected with the latest insights and trends...
Sign Up
Latest From MRS

Our latest training courses

Our new 2025 training programme is now launched as part of the development offered within the MRS Global Insight Academy

See all training

Specialist conferences

Our one-day conferences cover topics including CX and UX, Semiotics, B2B, Finance, AI and Leaders' Forums.

See all conferences

MRS reports on AI

MRS has published a three-part series on how generative AI is impacting the research sector, including synthetic respondents and challenges to adoption.

See the reports

Progress faster...
with MRS 
membership

Mentoring

CPD/recognition

Webinars

Codeline

Discounts