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NEWS1 August 2012

Pinfluencer gets $1.4m for Pinterest analytics

Financials North America

US— A new Pinterest analytics platform called Pinfluencer has emerged from private beta with $1.4m in seed funding behind it.

Pinfluencer is already working with companies including HauteLook, 1-800-Flowers.com and Gap’s Piperlime division to help brands understand who’s ‘pinning’ pictures of their products on the image-sharing site, how influential they are, how much engagement the pictures generate and which pins lead to actual product sales.

The company was founded by Sharad Verma, formerly of Yahoo, Suvda Myagmar, ex-Microsoft, and Naveen Akunri, who previously co-founded e-commerce website Shyna.

Pinfluencer’s seed funding comes from Freestyle Capital and Baseline Ventures and angel investors Jesse Engle, the founder of CoTweet and Mall of America owner Mark Ghermezian.

Pinterest-related analytics is proving to be quite a hot area at the moment. Last week, GroupM tapped Curalate for Pinterest analytics data in a group-wide deal, while earlier in July PinReach put itself up for sale and Pinpuff received backing from start-up incubator Science.

  • Want more? Check out this comment piece by Semphonic’s Gary Angel on how Pinterest should monetise itself as a source of real-time user profile data.

@RESEARCH LIVE

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